REVO Unveils NRGY: A New Design-Driven Brand Led by J Balvin

REVO is proud to introduce NRGY by Revo, a groundbreaking new eyewear division from Revo, developed in creative collaboration with global music and style icon J Balvin. As Creative Director, Balvin brings a visionary design approach that fuses cultural expression, scientific inspiration, and Revo’s world-class lens technology.

The debut collection, CXN_01, officially launches on June 25, 2025, with a limited-edition Mark II style available for pre-order beginning June 9.

Born from a passion project between Balvin and Swedish designer Mattias Gollin, NRGY evolved from the duo’s experimental “Mark I” lightning goggles — worn by Balvin on stage and in music videos — into a fully realized brand under the Revo umbrella. After gaining global attention for their design-forward aesthetic, the two partnered with Revo to bring their vision to market.

At the heart of NRGY is the idea of harnessing the unseen: the forces of quantum energy, planetary resonance, and cosmic flow. These abstract inspirations take form through bold frame silhouettes, visible screw elements, and the brand’s signature three-atom logo, symbolizing energy in motion.

The CXN_01 collection includes 40 styles that blend avant-garde design with Revo’s hallmark features — lightweight frames, NASA-based polarized lenses, and all-day eye protection with advanced contrast and glare reduction. The collection is split between high-performance and fashion-forward styles, ensuring wide appeal across lifestyle and sport audiences.

Leading the collection is the Mark II, a collector’s edition frame co-developed with Balvin and Gollin’s creative studio Vita Veloce Team (VVT). Inspired by kinetic energy and modern motorsport aesthetics, the Mark II represents the perfect balance between innovation, utility, and bold artistic expression.

“This isn’t just another sunglass drop,” says J Balvin. “We wanted to build something from scratch — something that means something. Revo supported our vision and gave us the freedom to create eyewear that is both futuristic and deeply human.”

As the exclusive importer of Revo in Israel, CB Rise will launch the NRGY collection locally in parallel with the global debut. Israeli customers can expect early access to select styles, including the limited-run Mark II, available in highly curated quantities.

With NRGY, Revo enters a new chapter — one where performance meets culture, and eyewear becomes an extension of energy, identity, and imagination.