Global Vision Local Impact

🟧 ABOUT CB RISE

CB Rise Ltd is based in Tel Aviv—Israel’s vibrant hub of innovation and commerce along the Mediterranean coast. Our mission is to introduce, develop, and grow world-class eyewear brands in the Israeli market through exclusive distribution, strategic brand-building, and long-term commercial partnerships.

In Israel, the company operates through Optics Israel, its dedicated marketing and commercial arm. Optics Israel leads local brand development, sales, retail partnerships, ecommerce, professional education, and market activation, ensuring each brand is positioned effectively and supported across the optical, lifestyle, performance, medical, and institutional channels.

We officially approved supplier to the Israeli Ministry of Defense, providing certified protective eyewear solutions for military, security, and tactical applications. This recognition reflects our commitment to quality, reliability, and compliance with the highest safety standards.

We specialize in premium lifestyle, sports, tactical, protective, medical-performance, and watersports eyewear—bringing globally recognized brands with authentic stories, advanced technologies, and clearly defined market positions to Israeli audiences. Each brand in our portfolio serves a different purpose and target market, from military, police, rescue, and safety professionals to sailors, golfers, cyclists, drivers, motorcyclists, extreme watersports athletes, optical customers, and people seeking effective dry-eye protection.

Our strategy is to identify brands that solve real problems and deliver the best possible solution for a specific audience. Whether the need is ballistic protection, enhanced visual performance, glare reduction, secure eyewear for sailing and watersports, wind and dust protection, moisture-chamber relief for dry eye, or premium portable reading glasses, we select products with a strong functional advantage and a clear commercial opportunity.

Our experienced team delivers nationwide sales coverage across optical chains, outdoor retailers, tactical suppliers, medical and professional channels, and premium lifestyle stores. We drive awareness, education, and growth through PR, digital marketing, professional outreach, in-store promotions, retail training, and targeted incentives—ensuring strong brand presence, customer understanding, and long-term market success.

Brands with a Story to Tell

🟧 HOW DO WE DO IT

At CB Rise Eyewear Co., our success comes from a deep understanding of the eyewear industry, built over more than two decades of hands-on experience. With a background in premium eyewear distribution, retail development, and lens technology, we bring unmatched expertise to every brand we represent. Our team understands not only the product — from polarized and photochromic lenses to cutting-edge frame materials — but also the people: the Israeli consumer across lifestyle, tactical, sport, and watersports segments.

We don’t just distribute; we partner. With full nationwide coverage, we work closely with optical chains, outdoor and tactical retailers, surf and sailing shops, and high-end lifestyle boutiques. Our knowledge of the market allows us to tailor the right message, product mix, and retail strategy for each channel, ensuring visibility and long-term sales growth

Our marketing approach combines digital performance with on-the-ground presence. We optimize ecommerce platforms to drive conversions, develop content and SEO strategies that boost organic visibility, and run targeted advertising campaigns to reach the right audience at the right time. We also invest in education — offering technical training and in-depth product knowledge to our retail partners and end consumers alike.

On the global stage, we stay ahead by actively participating in major industry exhibitions such as SILMO, MIDO, ISPO, and Opti Munich. These events strengthen our ties with brand partners, expose us to new innovations, and reinforce our position as Israel’s gateway to the world’s finest eyewear.

In short, we combine strategic thinking with operational excellence to bring world-class eyewear to Israel — and make it thrive.

🟧 TALK TO US

Have a question about our eyewear, or want to explore a partnership?

We’re always happy to connect — whether you’re a retailer, a watersports enthusiast, or just passionate about high-performance sunglasses. Get in touch with our team to learn more about our products, brand collaborations, or how we can support your needs.

Schedule a Meeting and Let’s Talk

Distinctive Brands Defining Lifestyles

Address

Ibn Gavirol 165, Tel Aviv

Contacts

+972-3-3760637
info@cbrise.com

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