WHERE EVERY BRAND HAS A LEGACY

Our Brands

WILEY X

Wiley X is a global leader in high-performance protective eyewear for military, law enforcement, emergency services, industrial safety, and demanding outdoor environments. In Israel, Wiley X offers certified ballistic eyewear that meets the MIL-PRF-32432A military standard, alongside selected models that comply with ANSI Z87.1+ safety requirements. As an approved supplier to the Israeli Ministry of Defense, we provide advanced protective eyewear solutions for the Israel Defense Forces, special forces, police units, rescue teams, firefighters, security professionals, shooting personnel, and safety-focused organizations.

Combining rugged construction, superior impact protection, prescription-compatible options, and advanced CAPTIVATE™ lens technology, Wiley X delivers enhanced color, contrast, clarity, and visual performance in challenging conditions. The collection includes dedicated tactical, safety, Climate Control, performance, lifestyle, and prescription solutions—providing dependable protection, comfort, durability, and optical precision both on duty and off.

REVO

Revo is the original premium performance sunglass brand, trusted since 1985 for its NASA-based lens technology and “the best lens on Earth.” Its proprietary Revo Light Management System™ combines advanced mirror coatings, polarized glare reduction, 100% UV protection, and exceptional color, contrast, and clarity to deliver a superior visual experience in changing light conditions.

Designed for both performance and everyday style, Revo is ideal for sailing, boating, running, cycling, golf, driving, travel, and active lifestyle use. Lightweight materials, premium frame construction, and a wide choice of lens technologies make Revo a versatile choice for consumers who want advanced optical performance without compromising comfort, design, or long-term brand heritage.

LiP Sunglasses

LiP Sunglasses creates premium technical eyewear engineered specifically for demanding watersports and harsh marine environments. Its advanced designs combine lightweight, impact-resistant TR90 frames, premium ZEISS polarized and ecLiPse photochromic lenses, hydrophobic and oleophobic coatings, anti-fog ventilation, and secure FAILSAFE retention systems to deliver clear vision, durability, comfort, and reliable eye protection on the water.

Designed for kitesurfing, windsurfing, wing foiling, surfing, kayaking, jet skiing, SUP, sailing, fishing, and other extreme watersports, LiP helps athletes perform with confidence in changing light, wind, spray, and high-impact conditions. Trusted by watersports professionals and enthusiasts worldwide, the brand combines advanced lens technology, secure fit, and technical performance with modern style.

ZIENA | The Dry Eye Solution

Ziena Eyewear is a premium dry-eye solution designed to help protect sensitive eyes from wind, dust, dry air, air conditioning, and other environmental triggers. Its discreet moisture-chamber design uses soft, removable silicone eyecups to create a protective microenvironment around the eyes, helping retain moisture and reduce tear evaporation.

Ideal for people experiencing Dry Eye Disease, Meibomian Gland Dysfunction, Sjögren’s Syndrome, post-LASIK sensitivity, digital eye strain, and general wind or air sensitivity, Ziena combines medical-purpose functionality with everyday comfort and wearable styling. The result is practical, all-day relief for patients who need more protection than conventional eyewear can provide.

READ ON

READ ON is a Swiss-designed reading eyewear brand from Zurich, created to bring premium design, portability, and everyday practicality to ready-made reading glasses. Known for its ultra-thin fold-flat construction and compact protective hard case, READ ON transforms a simple reading aid into a stylish, modern lifestyle accessory designed for life on the move.

The collection combines lightweight comfort, bold color, and smart functionality for travel, work, dining, and everyday use. READ ON also offers an innovative professional customization system for opticians, enabling fast and precise lens adaptation for customers who value intelligent design, convenience, comfort, and functional innovation.

7eye by Panoptix

7eye specializes in protective eyewear designed to shield the eyes from wind, dust, debris, and harsh outdoor conditions. Its signature AirShield® cavity-seal technology creates a protective barrier around the eyes, helping reduce irritation, dryness, and discomfort while maintaining a secure and comfortable fit during demanding activities.

Ideal for motorcycling, cycling, outdoor work, travel, and high-wind environments, 7eye combines durable wraparound frames with removable facial cavity seals and advanced lens options, including photochromic transition lenses that adapt to changing light conditions. The result is dependable wind protection, clear vision, and all-day comfort for riders and outdoor users who need more than standard sunglasses.

Once You See the Difference, There’s No Going Back.

At CB Rise, we specialize in premium eyewear brands that combine innovation, legacy, and performance. From NASA-engineered lenses by Revo and the elite craftsmanship of Lexus by Revo, to military-grade protection from Wiley X, watersports excellence with LiP Sunglasses, California lifestyle with Kaenon, and Italian precision from Arena Eyewear—each brand we carry tells a story. What ties them together? Polarized lens technology that transforms vision.

Once our customers experience the clarity, comfort, and vibrant colors of polarized lenses, they never go back. It’s more than eyewear—it’s a new way to see the world.

Address

Ibn Gavirol 165, Tel Aviv

Contacts

+972-3-3760637
info@cbrise.com

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