WHERE EVERY BRAND HAS A LEGACY

Our Brands

WILEY X

Wiley X leads in high-performance protective eyewear for military, law enforcement, and outdoor use. Featuring ANSI-rated ballistic protection, CAPTIVATE™ color-enhancing lenses, and rugged frames, Wiley X offers unbeatable clarity, durability, and safety—on duty and off.

REVO SUNGLASSES

Revo sunglasses feature NASA-based lens technology for unmatched polarized clarity and 100% UV protection. With advanced mirror coatings and lightweight materials, Revo delivers superior vision and glare reduction—perfect for sports, driving, and everyday style. Trusted since 1985 for “the best lens on Earth.”

LIP SUNGLASSES

Engineered for extreme watersports, LiP sunglasses combine floating TR90 frames, ZEISS and photochromic lenses, anti-fog venting, and FAILSAFE leashes for 100% retention. Trusted by kitesurfers, windsurfers, and SUP athletes worldwide for top-tier performance and style.

ARENA EYEWEAR

Created in collaboration with famed designer Frank Stephenson, Arena Eyewear blends high-end Italian craftsmanship with cutting-edge design. Inspired by speed, performance, and style, Arena offers futuristic frames and advanced lenses for those who live boldly—on land or in water. Arena is the official sponsor of the Israeli Swimming Association and the Israeli Water Polo Association

READ ON

READ ON is a Swiss-designed reading eyewear brand from Zurich, created to bring premium design, portability, and everyday practicality to ready-made readers. Known for its ultra-thin fold-flat concept and compact hard case, READ ON combines modern aesthetics with real convenience for life on the go. The collection also includes a professional customization system for opticians, allowing fast and precise lens adaptation—perfect for customers who value smart design, comfort, and functional innovation.

LEXUS * BY REVO

An exclusive collaboration between REVO and LEXUS, this premium eyewear collection blends NASA-based lens technology with refined automotive design. Featuring advanced polarized lenses for superior clarity and protection, each pair is inspired by Lexus' craftsmanship and performance. Styles include carbon fiber details, leather accents, and racing-inspired elements—perfect for those who value innovation, elegance, and high-performance vision.

Once You See the Difference, There’s No Going Back.

At CB Rise, we specialize in premium eyewear brands that combine innovation, legacy, and performance. From NASA-engineered lenses by Revo and the elite craftsmanship of Lexus by Revo, to military-grade protection from Wiley X, watersports excellence with LiP Sunglasses, California lifestyle with Kaenon, and Italian precision from Arena Eyewear—each brand we carry tells a story. What ties them together? Polarized lens technology that transforms vision.

Once our customers experience the clarity, comfort, and vibrant colors of polarized lenses, they never go back. It’s more than eyewear—it’s a new way to see the world.