Revo and The Rolling Stones Join Forces in a Groundbreaking Eyewear Collaboration

In a bold fusion of music history and optical innovation, Revo has unveiled a limited-edition eyewear collection in collaboration with The Rolling Stones, the legendary rock band that has defined cool for over six decades. The launch marks a striking new chapter for Revo, a brand celebrated for its NASA-based polarized lens technology, as it steps confidently into the cultural space where music, fashion, and performance eyewear intersect.

The collection is more than a style statement — it’s a tribute. Drawing inspiration from iconic archival images of the Stones, each design channels the band’s unmistakable attitude and energy. The result is a modern reinterpretation of rock heritage through Revo’s signature lens technology. From the first glance, the collection feels like a wearable homage to the power of music to shape identity, style, and culture.

Revo has always stood apart for its origins in science and space — its lenses born from the same coating technology once used to protect satellite portholes from solar radiation. Since its founding in 1985, Revo has merged performance with purpose, delivering eyewear that enhances vision in the most demanding conditions. The Rolling Stones, by contrast, are symbols of untamed creativity and cultural rebellion. Together, the two form an unlikely yet magnetic partnership.

At the center of the campaign is Lucas Jagger, son of Mick Jagger, who brings a new generational perspective to the collaboration. His presence embodies the timelessness of the Rolling Stones’ influence — a legacy not just preserved, but reimagined for today.

The eyewear itself is detailed and deliberate. Nine designs, each named after one of the Stones’ legendary songs, offer something for every fan — from sleek, everyday silhouettes to bold, collectible frames. Each piece integrates Revo’s Light Management System™, offering full polarization, 100% UV protection, and exceptional clarity. Even the packaging is a nod to the band’s legacy, with elements inspired by memorabilia and stage visuals.

Cliff Robinson, CEO of Revo, described the project as a milestone. “The Rolling Stones have inspired generations with their sound, their swagger, and their refusal to follow the rules,” he said. “This collection is our way of honoring that spirit — and of inviting people to wear a piece of that legacy.”

Matt Young, President of Bravado, Universal Music Group’s merchandise and brand management division, echoed the sentiment. “This collaboration captures what makes both Revo and the Stones so influential — innovation, edge, and a deep connection to cultural expression.”

The Rolling Stones x Revo collection is now available globally, including at Revo’s flagship store in New York, RollingStones.com, RS No. 9 Carnaby in London, and select retail partners. The collection will soon arrive in Israel, distributed exclusively by CB Rise, offering local fans the opportunity to experience this unique collaboration firsthand.

In an era of fast fashion and fleeting partnerships, the Revo x Rolling Stones collection stands out — not just for its style, but for its story. It is a celebration of vision in every sense of the word.