LiP Sunglasses Launches in Israel: High-Performance Eyewear for Extreme Watersports Arrives Locally

LiP Sunglasses, now available in Israel, are built for extreme watersports like kitesurfing, windsurfing, and jet skiing. Featuring polarized lenses by ZEISS and a unique FAILSAFE strap system, they offer unmatched clarity, durability, and secure fit in the toughest conditions.

3/1/2025

Tel Aviv (March 1st, 2025) — CB Rise, the exclusive importer of premium performance eyewear, is proud to announce the launch of LiP Sunglasses in Israel.

Designed for athletes who thrive in high-impact water environments, the LiP collection is now available to Israel’s growing community of kitesurfers, windsurfers, foilers, jet-ski riders, and extreme sailors. These sunglasses aren’t just built to look good—they are engineered for performance in some of the harshest, most dynamic conditions on water.

At the heart of LiP’s innovation is its use of polarized lenses developed in collaboration with ZEISS, a global leader in optics. These lenses deliver sharp, glare-free vision with full UV protection and are coated with advanced hydrophobic and oleophobic treatments to keep water, oil, and debris off the surface—ensuring consistently clear vision. Whether you’re mid-jump on a kiteboard or cutting across a windy bay, LiP lenses help athletes maintain focus, depth perception, and visual comfort.

What sets LiP Sunglasses apart is their patented FAILSAFE retention system. Each pair includes a secure leash-and-strap mechanism that ensures the eyewear stays firmly in place—even during wipeouts, impacts, or unexpected crashes. The frames, made from TR90 Swiss polymer, are lightweight yet virtually indestructible, offering both comfort and resilience for hours of water-based action.

LiP was founded by Dirk Mielertschen, a watersports enthusiast and industrial designer who wanted to create the perfect eyewear for ocean athletes. Frustrated by the limitations of existing products, he committed to building sunglasses that combined cutting-edge lens technology with ergonomic, performance-oriented design. His dedication led to the creation of LiP’s now-iconic models like the Typhoon and Surge—favorites among elite watermen and women across the globe.

The LiP collection is now officially available in Israel through the dedicated watersports platform www.kite.co.il, providing local surfers and kiters direct access to professional-grade eyewear. The full range can also be seen and tested in person at CB Rise’s showroom in Tel Aviv, giving athletes the opportunity to experience the fit, clarity, and security that define LiP.

For the first time, Israel’s water athletes can benefit from eyewear purpose-built for their lifestyle—engineered to perform, tested by professionals, and now closer than ever.