Arena Launches New Eyewear Collection Designed by Frank Stephenson

Tel Aviv, June 2025 – Arena, the iconic performance brand rooted in the world of swimming, has taken a bold leap into the eyewear category with the debut of its first designer sunglasses collection. This new venture is brought to life in collaboration with world-renowned design studio Frank Stephenson Design, and handcrafted in Italy by Fluxus Eyewear.

Inspired by the fluidity and movement of water, the Arena Eyewear line merges precision engineering with nature-driven aesthetics. Frank Stephenson, known for his legendary work with McLaren, Ferrari, and Maserati, drew from organic forms—like jellyfish and ocean waves—to develop a collection that’s as performance-ready as it is visually striking.

Performance Meets Design Innovation

Stephenson personally oversaw the creative process, guiding the journey from concept sketches to final production. The result: a sleek lineup of eyewear that delivers aerodynamic contours, exceptional comfort, and high durability—hallmarks of both Arena’s athletic DNA and Stephenson’s design legacy.

"The flow of water is the original design language," says Stephenson. “We wanted each frame to feel like it was in motion, even when at rest. This isn’t just eyewear—it’s a feeling.”

Each pair features hydrophobic and oleophobic lens coatings, full UV protection, and anti-fog technology, making them ideal for active lifestyles in and out of the water.

A Global Debut at MIDO 2025

The collection made its international premiere at MIDO 2025 in Milan, showcasing eight innovative models that fuse function with high style. It also marked the unveiling of Arena Eyewear’s brand ambassador: Olympic gold medalist Nicolò Martinenghi, whose dedication and discipline embody the spirit of the collection.

This partnership is more than just promotional—it’s a meeting of minds between an elite athlete and a brand deeply rooted in performance, style, and Italian craftsmanship.

Designed for Those Who Demand More

Arena Eyewear is crafted for individuals who value precision, expression, and performance. Whether you’re on the water, in motion, or simply making a statement, this collection is built to elevate your look and your experience.

For media inquiries, product details, or press images, contact info@cbrise.com.
Explore the collection exclusively at www.arenaeyewear.co.il– where eyewear meets innovation.